HowTo steps from a page
Featured snippet with HowTo For example, the above is a lovely featured snippet with with zero structured data (checked with the Schema Validator and Rich Results Test). But let’s go a bit deeper. Below is a SERP result with two results that look like pages using HowTo structured data. However, the holder of Position 1 only uses some breadcrumb markup, whereas the result in Position 2 uses HowTo markup. Image 142 This isn’t the first time we’ve seen stuff like this, with products gaining rich result features without the markup as far back as January 2022.Why you should care This update looks like it affected not only DB to Data websites using structured data but also those that were very good at making easily identifiable HTML content and weren’t using structured data. You’ve undoubtedly seen many changes following the August core algorithm update. But it’s possible you saw many of these long before Aug. 22, which is when Google announced the update was rolling out. This suggests it is more likely the rich result change impacted you than the August update.
http://zh-cn.phonelist.club/wp-content/uploads/2024/01/DB-to-Data-300x169.png
Not to say both have not hit you, but if you can see changes in early August, you may want to keep reading. The following graphs and stats are from Semrush, showing the last five months of SERP features results for one of our clients (on desktop). Due to being an industry leader, they’ve always had a good amount of SERP features and presence at the top of search results. In July, they owned over 1,200 People Also Ask positions. However, this dropped to about 750 in August (around -40%).
頁:
[1]