This is easier said than done,
But there are typically two crucial ingredients: Matching search intent Getting backlinks Let’s start with search intent… Search intent is the reason behind a search. Unless your page aligns with search intent and gives the searcher what they’re looking for, your chances of ranking are slim to none. You can identify search intent for a keyword by analyzing the top-ranking pages for the three Cs of search intent: Content type. Are most top-ranking results blog posts, product pages, category pages, or something else? Follow suit. Content format. Are most top-ranking results listicles, how-tos, tutorials, opinion pieces, or something else? Follow suit. Content angle. Do the top-ranking results have a common angle, like “for beginners” or “in 2021”? Follow suit.As for backlinks, you need them—at least if you want to rank for anything remotely Angola Email List competitive. We know this because Google said that links are one of the top three ranking factors. Our study of over a billion pages found a clear position correlation between rankings and backlinks too: Check out the resources below to learn more about building links to your pages. FURTHER READING The Beginner’s Guide to Link Building 9 Easy Link Building Strategies (That Anyone Can Use) Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page 6. Rich snippets spam Rich snippets spam is when you misuse structured data to (try to) gain an edge in the SERPs. Rich snippet spam is bad because: It can lead to a Google penalty. Google says pages or sites violating their structured data guidelines “may receive less favorable ranking.”
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They also apply manual actions to pages they find to contain “spammy structured data.” It can lead to rich snippet ineligibility. Rich snippets often improve clickthrough rates in the SERPs. That’s why people want them, and it’s why rich snippet spam is a thing. But Google says your page or site may be “marked as ineligible for rich results in google search” if you violate their structured markup guidelines. It rarely works. Google is pretty good at spotting spammy and irrelevant structured data these days (unlike a few years ago). So you’re unlikely to see rich snippets based on irrelevant or spammy markup appearing in Google search results anyway.
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