B2B and B2C marketing: know the differences between the two
While a B2B (business to business) portal is focused on sales between companies, B2C Business to consumer) concerns sales from a company to the end consumer.The two markets have particularities, and in the mi Chinese Overseas Asia Number Data dst of this, both B2B and B2C marketing have their differences from one to the other.
Considering this, we prepared this content to talk about B2B sales, highlighting the differences between B2B and B2C marketing and explaining how each one works. Don't miss it!
Learn the difference between B2B and B2C marketing
Learn how to operate with B2B and B2C marketing
Do you understand the difference between B2B and B2C marketing? Now it's up to you!
Learn the difference between B2B and B2C marketing
B2C marketing is responsible for all transactions that occur between the company and the end consumer.
On the other hand, B2B sales concern a market that sells products or services between companies, taking a very different approach.
In addition to the target audience being completely opposite in B2B and B2C marketing, the marketing strategies used by both have different languages and approaches.
This is because the way of treating an end consumer and a company is completely different, right?
While B2C is aimed at the masses, and aims to go after the basic needs, satisfaction and creation of desires of a common consumer, B2B depends on another approach.
In other words, the world of B2B sales is more practical, and aims to reduce costs, increase business profits and the possibility of more assertive business.
To make the differences between B2B and B2C marketing even clearer, we have separated the 4 main ones for you. Check it out below:
Target audience and buyer profile
Very well, as has already been said, when we talk about B2B and B2C marketing, the strategic actions are completely different, as the audience is not the same either.
A B2B portal deals with a legal entity, while B2C deals with an individual.
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Understanding this difference is essential, as defining a strategy assertively will depend on this separation.
This is because the way you deal with a businessman, a manager or a department responsible for a company's transactions is completely different from a person browsing the internet, right?
Purchase values
A person researching B2B and B2C marketing to purchase products.
This topic concerns the frequency and values of purchases.
On a B2B portal, purchases tend to be larger and more frequent, keeping in mind supplier trust and better quality as important factors.
On the other hand, B2C, in general, deals with a single sale, having a lower value and a less likely recurrence as well. The credibility of the brand is completely decisive in this aspect.
Payment
Still talking about the differences between B2B and B2C marketing, we can't forget to talk about payment variations as well.
This is because, in B2C, it is generally done via credit card or bank slip before the goods are even sent.
However, in B2B, shipping is done after payment, maintaining payment methods between bank slip and credit card.
Marketing actions
As the central theme of this article is to talk about B2B and B2C marketing, we cannot fail to talk about the different ways in which they operate.
This is because, in B2C, the actions are massive and aim to reach as many people as possible.
On the other hand, B2B sales act in the opposite way. As it has a higher cost for each acquisition, a B2B portal has a more segmented marketing action, establishing clearer communication with its target audience.
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