How can you use AI to achieve your marketing goals
Marketing AI allows marketers to instantly collect and analyze massive amounts of data from social networks, emails, and the web. Marketers can use the results of these analytics to improve campaign performance and increase return on investment (ROI). 76% of consumers say they want companies to understand their needs and expectations, and AI can help marketers understand exactly their target audience to create personalized experiences for customers and users.In this article, we will present to you the most important ways to use artificial intelligence in electronic marketing Artificial intelligence in electronic marketing 1. Chat bots Chatbots are computer programs developed to interact with customers online.Answer their questions, provide support, and help them complete purchases Afghanistan WhatsApp Number Chatbots can also be integrated into websites and social media pages. Chatbots improve brand engagement and enhance customer experience by providing 24/7 support, and can interact with multiple customers at once. Due to the low cost, many companies have come to rely on chatbots to support their customers. The problem is, in many cases, customers don't even know they're talking to a computer program. 2. Dynamic pricing Dynamic pricing (often referred to as personalized pricing) is a pricing strategy in which prices are set based on demand, product inventory, and customer profiles.
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Artificial intelligence software can analyze your personal data through the use of cookies, visit history, searches and other activities digitally. Therefore, you will determine the price of the product dynamically. An example of the use of dynamic pricing is a hotel booking website, where prices fluctuate dynamically based on room occupancy, peak travel season, past bookings, and customer history. 3. Targeted advertising Using cookies and browsing history data, AI can serve ads to customers based on criteria such as geographic region, age, gender, and more. In Google you can see this very clearly, have you noticed that if you search for something on Google and you go to YouTube.
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