Crisis in social networks: how to create a contingency plan? It happens a lot to brands and celebrities, they use catastrophic events to take advantage of them, however this does not always (in fact almost never) result in something positive. How to create a contingency plan? As álvaro gordoa says, in a crisis situation the first thing you have to do is assume responsibility. It is of no use to you to lie or make the public believe that what they are seeing did not happen.
We know that in times of social media and where everyone believes they are citizen reporters, there is never a shortage of videos that, taken (or not) out of context, can destroy what has taken us years to build. Avoid looking like a liar, so take ownership of your Indonesia WhatsApp Number Data own narrative and use it to your advantage. One of the most famous examples (and you can laugh, eh) is taylor swift.
When kim kardashian called her a snake it seemed that taylor's reputation would never be the same, and so it was, the interesting thing was how she appropriated this narrative and turned it into a moneymaking machine by even selling snake rings. It's the same, is to accept your responsibility in order to move forward. This is also important because what we want is to establish an emotional bond with the audience, we want to project to them that we are humans and not a large, robotic corporation and that we really want to learn from our mistakes and be better.
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