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Above all, because it follows a long term route that can be calibrated over time, optimized through PDCA review cycles , but which will always and only aim at a single objective. That of your business. touchpoint.jpg . Publication and dissemination Once developed, corrected and approved, the article can be published on the chosen channel and begin to be indexed on search engines to reach the greatest number of potential users. . Monitoring The final phase is that of monitoring the main KPIs visits, leads , search organic position , social likes, shares , email open, click which will allow evaluating the activity carried out and the actions that they follow. This last phase is probably the most important because it allows me to get the answers I am looking for. It may happen that a job done correctly does not produce the desired results because I was unable to create content consistent with the audience's expectations.
It can also happen that my work, effective and successful at the beginning, suffers photo editing servies an abrupt setback. There can be many reasons my target has changed or, on the contrary, the audience has remained the same but its expectations have changed. Here the PDCA review process comes to my rescue, whether it concerns content, indexing on search engines, choosing the correct touchpoints to associate with individual articles, and accustoms me to doing more and better with less . CURATED It is among the most used and appreciated paid content discovery tools , capable of offering all in one solutions . Its operation is based on machine learning , thanks to which it is able to propose a series of contents relevant to the indicated area of interest.
Curata examines thousands of sources, assigns a relevance score to the contents and classifies them automatically. Thanks to the available text editor, the content specialist has the possibility to add his own comment or customize the curated content, also suggesting images to improve it. # WAKALET After the closure of Storify , a widely used tool until a few months ago, those involved in content marketing have shown a growing appreciation for Wakalet . Born as an alternative to Storify so much so that it allowed profile migration , this platform allows you to create "collections", i.e.
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