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editorstahlClick to Tweet in languages they understand (23 in total). It is also available digitally and often includes video assets to amplify issues such as products and sustainability. Readme-magazine-cover Targeting the right audience creates excellence (aka bigger is not always better) Homing to the right audience may mean saying goodbye to a larger audience. It's another endeavor that requires guts, and one that we admire. This is something the team behind the SHIFTHappens newsletter knows all about. SHIFT
Happens has been a staple in the PR industry since its inception in late 2012, gaining around 40,000 subscribers. But last year, the team adjusted its goals and chose to focus on the quality of its recruits. They relied Special Database on adding data (adding names, titles, companies, etc. to email address lists) to better understand their readership. Once the quality of the audience was better understood, new acquisition strategies were focused on increasing the C-suite and senior management readership. After researching your audience, digging deeper, and creating higher quality targets: Conversion revenue attributable to newsletters increased by almost 26 year over year Direct conversion revenue attributable to newsletters increased by almost 38 year over year shift-occurrence-newsletter Hand-picked, relevant content: How to create great newsletters that people want to read Excellence comes from connecting content to new audiences
Allied Irish Bank has received impressive conversions from a content initiative designed to provide tools and technology to help new business grow. The MyBusinessToolkit campaign aimed to capture 500 new customer accounts for AIB in three months, according to its agency, Radical. The program uses animations, high-quality images and videos to highlight real AIB customers' businesses with balloons representing apps from MyBusinessToolKit. result Over 3,000 people received the free trial offer and nearly 600 people activated it. Following a 3-month free offer, AIB achieved 8 conversion from free users to paid subscribers. [email protected] editorstahl says he converted free users of MyBusinessToolkit to paid subscribers. CMWorldClick to Tweet Overall, the images and videos
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