|
|
Your site’s faceted navigation is causing duplicate content issues that need to be fixed with proper canonicalization. You’ll probably see their eyes glaze over like you started speaking an alien language. If you want to keep them on your side, keep things simple. In this case, that might mean showing them how your Health Score unfavorably compares to your competitor. You just want to communicate two things here: What you’re going to do and why (keep it high-level) What resources you’ll need Resources include employees, freelancers, tools—anything you’ll need to execute on your roadmap. If you need to hire new employees or freelancers, it’s also worth considering and explaining who will manage and train those people.
You want to demonstrate to your boss that you have everything worked out and Antigua and Barbuda Email List that your plan is realistic. Step 4. Talk about the figures No boss will green light a project that’s unlikely to generate a return on their investment. If you’ve just listed a bunch of resources, they’re probably asking themselves, ‘how much is all this going to cost?’ Now’s the time to answer that question. The process itself is pretty straightforward. Just price up all the resources you just talked about in a spreadsheet. This is simple enough for SEO tools and software as most of them have public pricing pages. Just pick the plan that’s right for you. For employees and freelancers, Google average salaries or eyeball average hourly rates on freelancing websites. UpWork has some nice data on this: Here’s what the final spreadsheet might look like: Although this is a good start, it doesn’t tell your boss anything about ROI—which is what matters.
Unfortunately, this is harder to calculate than it sounds because your SEO efforts will continue to bear fruit long after the initial project comes to an end. For that reason, it makes more sense to create a “break-even” graph. This shows how long it’ll take to recoup the investment in SEO. For example, let’s say that the projected cost of your project is $5,127 per month. Because SEO takes time, we’ll be pessimistic and assume no revenue increase for the first six months before gradually increasing to $40,000 and eliminating the need for ad spend in month twelve. Here’s what that would look like: You can see that in this case, the “break-even” period occurs in month 12. Just remember to use conservative numbers here. After all, you don’t want your boss breathing down your neck the second your proposed “break-even” period comes around. You should also make it clear that these are just estimations; you can’t guarantee anything. Step 5.
|
|
發表於 13:51:35