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Confirmations after purchasing the service or product;
Marketing automation emails;
Informative emails.
Email is indispensable in marketing automation. But you can think of much more. Curious how you organize your flow? With the free cheat sheet you can go through and check off each step by step.
The rise of email and marketing automation
Given the benefits of email, it makes sense that marketers are enthusiastic germany phone number email marketing. Especially in combination with marketing automation.
E-mail is a relatively young direct marketing channel that was mainly used in the early years to replace printed direct media. At the time, cost savings was the main motivation for using it as a tool.
This has now changed. Companies have been working with online media for some time and email has
become a permanent fixture in the 'online mix'. E-mail marketing is now one of the most widely used digital marketing tools.
The success of recent years is mainly due to the professionalization of digital marketing. Where the focus used to be on 'being present online', this is now shifting towards other channels. Nowadays, the focus is shifting to making online activities profitable. Actively approaching relations via e-mail is an essential part of this. Not least because of the measurability and the directly personal character of the medium.
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