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YouTube This is a successful case study in which a company in charge of advertising creatives increased the number of recruitment inquiries by more than 10 times . The success factor lies in ``sharing our company's work content and work scenery.'' ・How to take photos and videos ・About composition when shooting ・Thought process Know-how themes, such as how to take photos and videos and how to compose them when shooting, are easy to search for by users who want to work at an advertising production company.
Furthermore, by including ``our company's work details and work scenes'' in the video, we were able to cr Laos Phone Number Data eate an opportunity for people to think ``I want to work at this company.'' Although it is a very niche theme, it also has the advantage of making it easy to create content that will hit the target audience. By showing employees' faces, we were able to gain trust. This is a successful example of a rapid increase in recruitment inquiries by showing the "inside" of a BtoB company that is rarely seen in the public eye . [Double profits] Success story of online shopping company attracting customers on YouTube This is a success story of an online shopping company that doubled its profits through YouTube .
The reason for its success was that it communicated the trends of the year and the brand's background story. ・Commitment to leather products ・The story of the production process ・The story of how the brand was created It can be said that showing the other side of the brand was successful in gaining fans. As a result, the frequency of purchases per person increased and the purchase amount more than doubled. When using advertising to reach a target audience, it is common to ``reap people who are already interested.'' In this regard, YouTube has the advantage of educating potential customers. This is a great example of how a company achieved increased sales by self-branding its own brand on YouTube.
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