Ambush marketing can also be beneficial for event participants and potential customers . If food trucks from other brands appear next to a popular restaurant promoting a new menu not only can they attract consumers but they will also have a wider choice of dishes. It was similar in the case of the Samsung and Apple brands whose fans had the opportunity to compare two different offers and choose the one in their opinion more attractive. Ambush marketing may have a negative impact on both the victim of its activities and the website using this type of techniques. Threats The use of ambush marketing may have a negative impact on both the victim of these activities and the website using this type of techniques.
The victims are often strong brands whose image is tarnished e.g. when it is included in an advertising campaign of a company with not necessarily positive connotations. Then consumers who identify with a strong brand may feel cheated and not Hit Post only leave it but also start a wave of hate that harms its reputation. Another aspect is financial outlays which do not translate into real benefits for the company sponsoring a given event. A brand using ambush marketing attaches itself to a real sponsor and preys on him gaining attention at little cost. Of course she must take into account that she will be condemned for her actions and the case may even go to court . Illegal use of your image or trademark will have unpleasant legal consequences for the brand that uses such practices.
As you can see the issue of ethics is one thing and the real punishment is another Is it worth investing in ambush marketing especially when there are a number of opportunities to promote and acquire customers in a more honest way? Read also: Ethical marketing why is it worth playing fair? Ambush marketing how to avoid it? Ambush marketing can affect any major company especially those that decide to sponsor a given event. To protect yourself against it have a crisis management team at your disposal and keep up to date with all mentions of the event and your.
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