Your podcast hosting platform is certainly important

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But you may have to invest a bit more than expected to meet your needs as you grow. 3. Podcasts may not reach as large of an audience as YouTube videos If you aim to get as many people as possible familiar with your business, you might not hit that goal with a podcast. YouTube SEO gives you so much opportunity to reach new people. With a properly optimized YouTube video, you can potentially see hundreds of views in your video’s first week, maybe even more if your video goes viral.

According to The Podcast Host, getting over 26 downloads in your  episode’s first Mobile Phone Number Library week puts you in the top 50% of podcasts. Looking at the bright side, if just 10 people tune in to your hour-long podcast, those are 10 interested followers who you can turn into customers through content marketing. Ten loyal customers bring more value to your business than 1000 half-interested viewers. Should you upload your podcast to YouTube? The argument doesn’t have to be YouTube vs. podcast. If you’re torn between creating videos and podcasts, why not do both? Search Engine Journal's Marketing O'Clock podcast uploaded to YouTubeYou can film yourself and your guests while recording your podcast and either upload the full-length video to YouTube or share clips to drive people to the audio podcast.




You can also turn the audio from a video into a podcast. Just keep in mind that visual references won’t make sense to an audio-only listener. No matter what format you use, you can promote it on your website, in your emails, and on social media. Take advantage of all the channels you use to promote your valuable content. Looking to get started with YouTube or podcast advertising? Our team of digital advertising experts will work hard so you see a positive return on your ad spend. Plus, with our tech-enabled services, you’ll know exactly what we’re doing to drive results.