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Today, one of the most important factors in internal SEO is the meta description. Let's see what exactly meta descriptions are and according to what standards they should be written. Text study guide How long is the meta description? Teaching how to write meta descriptions Why are meta descriptions important? Do not use quotation marks in the meta description It is not always necessary to write a meta description Are meta descriptions useful for improving your website's SEO? Search engines don't always use your meta description. Practice writing a meta description Meta description in SEO How long is the meta description? The meta description can be any size, but Google will relatively show about 155-160 words. It is better to keep the meta description as long as it provides the necessary information, which is why Pone Media recommends 160 characters.
Meta description Teaching how to write meta descriptions A good and standard Aruba Email List meta description should be intelligent, easy to read, free of repetitive words and active and energetic. You have to use keywords, but arrange these words in such a way that they form an elegant sentence and really promote the content produced and published on your website page. The meta description of a site should contain the desired keywords as well as a useful description for the search engine. It should be directly related to the page it describes and at the same time have a different description from other sites. Code example: <head> <meta name="description" content="Meta description is placed in this section."></head> Why are meta descriptions important? Your meta description makes it possible for the user to choose your site over other sites that appear in Google. According to a 2019 study in Backlinko , pages with meta descriptions are 6% more likely to be clicked than other pages.
You can look at the meta description as an ad for your page content. This content tells the audience why they should visit your page. Google does not use meta descriptions for ranking As a result, the meta description will not directly affect your ranking. However, Google cares about user behavior. When a user selects your page, Google assumes they found your page useful. The more people choose your page, the more Google believes that this page is more important and will assign a higher rank to it. As a result, by convincing the user to click on your page, the meta description will increase the ranking. How to write an attractive meta description Use the following tips to write your meta description. Write accurate and simple meta text descriptions Meta description is for users, so try to make them as useful as possible for the user.
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