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With the 2020 Summer Games over, everyone has drawn their own assessments of viewership, ratings, advertising spend, and more. We hope our brief analysis of the digital impact of the Tokyo Olympics adds something interesting to the overall picture.
As much as the 2020 Olympics were swamped with all sorts of challenges and unexpected twists, we can see that despite lower interest than other editions and a lot of controversy, they still had an impact on the digital landscape - driving social media buzz for athletes, sports and even sports product purchases.
Businesses use content calendars to plan, publish, and track their content over time. There are many options you can consider when creating or updating your content calendar.
You can use the content calendar templates below to manage your content production efficiently.
What is a content calendar?
A content calendar is any type of document used to plan the design, creation, and publishing of digital content.
The term "content calendar" can be used to refer to all types of content plans developed for blogs, social media, and editorial teams. Content calendars come in a variety of formats, such as a spreadsheet, a calendar app, or a third-party tool.
For more in-depth information, check filipina whatsapp number out our guide to creating your content calendar.
Why do you need a content calendar?
You can use the content calendar to plan weeks, months, or a year of content for your different marketing channels.
Having a content calendar for your business allows you to:
Produce better content : Creating and publishing content from a defined plan gives you more time to develop and create each piece of content.
Increase time efficiency : With timelines and deadlines set for the content creation process, task managers will always be focused on the work.
Better manage your resources : Once you know what content to create, you can determine which designers, content writers, etc., you will need to publish your content.
Align team members : Those responsible for your tasks will know what needs to be accomplished and how to best collaborate to meet deadlines.
Clarify responsibilities within your team : Content planning outlines who will be responsible for each part of the creation process.
Get reporting support : You can use your content calendar to schedule when to review your content engagement rates over time. You’ll be able to better understand how your content is performing.
Keeping Marketing Messages Consistent : Planning your content makes it easier to keep your messages consistent across your platforms.
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