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User Experience is More Than Just Graphics and Layout For years, an app’s interface was lumped in with user experience. The two were used interchangeably, but the need to separate them into separate aspects of design and created a new field of study. New app creators often get user experience and user interface confused. User interface is the buttons, layout and design that interacts with your user. User experience is the ease of use and intuitive interaction that these components offer. For instance, you might have a button that submits information. The button is a component of the user interface. Does the user fully understand that this button is used to submit information and can it easily be found on the page? This is a component of user experience.
The user experience is paramount for user engagement, which drives installations and user retention. Fax Lists Your development firm should have a clear focus on UI (user interface) and UX (user experience). They should have a clear understanding of intuitive design that helps users better navigate the app. You’re probably asking how you would know such a thing? Since you have the firm’s portfolio, you can find out how they work with UX by downloading their apps preferably on the platform you want to target, and these nuances are understood by avid users. Download the app, use its features, and evaluate if the design is intuitive and makes it easy to navigate. What Happens During Deployment? There are firms that will hand over the source code and leave it to the customer to figure out the rest, but this only works if the app creator has an internal, personal team of developers or has some kind of app experience. A better option is a firm that steps you through the process from app documentation and design to deploying the application.
Leaving the customer to deal with deployment alone doesn’t fully finish the project, and the developers should be there to guide the customer through the process. You will have a final meeting where the finished product is presented. Once you sign off, it’s time to move the app from a development environment to production. You need developer accounts on the major app stores, but a good firm helps facilitate the move. Each app store has its own requirements, and the right development firm knows these requirements from the inside out. They can help the creator prepare for the upload such as getting the marketing images ready, integrating any analytics code, and uploading the source code to the right location. Conclusion You might need to interview and meet with several app development firms before you find the right one.
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