SEO basics principles of content optimization Emilia Kutyła Sep COMMUNICATION AND MARKETING DIGITAL TRANSFORMATION If your organization's activity is largely based on its presence on the Internet writing content for SEO Search Engine Optimization will be a key skill for you. Content optimization for search engines helps to improve the website's visibility in organic results i.e.
unpaid and natural results those appearing on the website in response to a engines such as Google Bing or Yahoo. In practice this means that the better SEO the higher the position of your NGO's website in Country Email List the search engine and consequently the more visitors to your website.
Contents Choose keywords Use them properly Write valuable entries Pay attention to the structure of the content Come up with an accurate title and meta description Link! Call to action In this article we will outline the basic principles of text optimization for your nonprofit thanks to which you will create content that is both valuable to users and search engines.
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