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High-quality content is the be-all and end-all of inbound marketing. It ranks well and promises ideal target group reaching. The knowledge of good content is omnipresent. However, this leaves marketers with a dilemma: all economic theories are rooted in the simple principle of supply and demand. If the supply increases, the price falls. However, this is not possible in content marketing because a lot of content is available for free, regardless of the product value .
With the major disadvantage of content shock. What exactly content shock is and how you can defy it can be found in this blog post. Get the most out of your content with our content audit e-book including a free content audit template. Click here and download! TABLE OF CONTENTS What is Content Shock? The term was first used in 2014 by the US marketing Phone Number expert Mark Schaefer. He defines this as follows: “The merging marketing era defined when exponentially increasing amounts of content intersect the limited human capacity to consume it.” By this he means nothing other than that content creators produce significantly more content than users can consume. This becomes clearer if we look at what is published online within 60 seconds. Statista study on content shock Added to this is the constantly expanding online market. In addition to the successful networks Instagram and Facebook, new social networks are constantly emerging that attract the attention of your potential customers.
The result is strong competitive pressure and loss of reach for all content creators. In order to continue to reach the desired recipients, you have to invest more resources - every click becomes more expensive. That's why content shock is equated with the fictitious point in time at which the costs of creating content exceed its added value . Content shock Through this process, the main focus is on the question of profitability. The network is now characterized by numerous large companies with suitable financial capital. For smaller publishers, the content marketing strategy seems doomed to failure . But, is this really the truth?
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