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The idea is to stimulate creativity mainly targeted at musicians and music enthusiasts, allowing them to present their work in front of a camera and other video content formats. However, the new app brought to its users a huge variety of additional features, like editing, lip sync-related tools, and other ways of creating and delivering content. The app itself provides a large number of songs that can be incorporated into users’ videos, making the UX even easier and more satisfying.
For being active on the platform for so long, a lot of those C Level Contact List users became hugely popular and have millions of followers. This characteristic puts TikTok closer to other social media and is one of the reasons why it grew so strongly. Today, the same features for earning followers on networks like Instagram are also present on TikTok, such as filters, stickers, and expanded editing tools. Combining all of these factors, corporate and individual users have the variety they need to explore creativity. with all kinds of cool, funny, interesting content being generated and consumed by a younger audience — way more prone to engagement.
Hashtags Like most of its competitors, TikTok also allows you to segment videos using hashtags. That way, it is possible to index and find different kinds of content with the terms following the “#”. It is a simple, but powerful feature for those trying to get popular on the app. Messaging To get even more of that fully-fledged social network feeling, TikTok also offers direct messaging — which is used a lot on Instagram for example.
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