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You see before you scroll down to the guide section. From a navigational perspective, this is Formlabs’ main product category page. For this reason, anyone who links to the assortment of Formlabs 3D printers will have to link to this page, most probably with some variation of the “3D printer” anchor text. Additionally, this page acts as a content hub, spreading “link juice” to the other parts of Formlabs’ website. And what’s the effect of all that from an SEO perspective? The page is optimized for a high “business potential” keyword: “3d printers.” Since that keyword has a Parent Topic with higher search volume and the same search intent, “3d printer,” it ranks for that keyword as well.
The page gets a significant amount of organic traffic from the keyword “3d printers” and Albania Email List even more from the Parent Topic “3d printer,” as you can see in the screenshot below: Organic keywords report results for Formlabs' webpage Another example: Canva ranks #4 in the U.S. for the keyword “meme generator” with this landing page. As you can see, there’s no reason for Canva to create, let’s say, a blog article to rank for that keyword. You can learn more about optimizing existing content in part three of our beginner’s guide to on-page SEO. Step 7. Build links With your SEO content complete, it’s time to move the needle on arguably the most important ranking factor: links.
Link internally Let’s start with something easy: linking between different pages on the same website. Here’s what happens when you link internally: You help new pages get discovered by search engines – This is because it provides a crawl path to the new page. You pass link authority between your pages – This way, you can boost your underperforming pages. You help search engines understand what a page is about – This is important because you need Google to understand the meaning of your content if you want to rank for relevant keywords. To find relevant internal link opportunities, check the Link opportunities report in Ahrefs Webmaster Tools. It shows unlinked keywords that could be used as links to another page.
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