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You’ve got a good-looking landing page with a compelling CTA, let’s make sure that Google loves your page too. This quick and dirty on-page SEO checklist will allow you to meet ranking factors: Did you place the main keyword in the URL? Is your URL short and focused? Did you create a compelling page title tag and meta description? Are you using the main keyword in your H1? Is there only one H1? Are you using subheadings for hierarchy and structure? Did you optimize your images by compressing them, choosing a good file name, and adding appropriate alt text? For a more detailed checklist, check out our on-page SEO checklist. 5. Build good backlinks Given that keywords with “landing page intent” tend to be quite lucrative (because companies are getting leads), chances are they’re going to be at least somewhat competitive.
Competitiveness usually translates to having to build more links. The Keyword Difficulty (KD) score and Algeria Email List the SERP overview in Ahrefs’ Keywords Explorer will help you determine roughly how many links you will need. There are many different link-building strategies that can help you to reach your target, so covering them all is beyond the scope of this article. However, a good starting point is to look under the hood of your competitors’ landing pages and see where they are getting their links from. Do you see trends? For example, if we plug Asana’s task management landing page into Site Explorer and check the Backlinks report, we immediately see a trend: It has lots of links from lists of task management apps: Backlink trends in Site Explorer So, in this case, one link-building strategy we may want to employ to build backlinks to a similar landing page is to try and get featured on similar lists.
Other trends you may spot when looking at backlinks include: Links because of an interactive feature and/or free tool. Links from reviews. Links from testimonials. Examples of well-optimized landing pages The four-step process you just learned will help you create and optimize your landing page for SEO. To get you inspired, I want to share some examples of well-optimized landing pages with you. Rank Tracker (Ahrefs) This landing page is optimized for the main keyword (“rank tracker”), but what makes the content successful is that it talks about common questions related to rank tracking. It covers the differences between mobile and desktop rank tracking, SERP features, organization (tags) and visualization of keywords and progress, as well as competitor comparison. In short, all rank-tracking-related questions are answered.
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