Is SEO testing right for me

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SEO testing probably isn’t right for you unless your website gets a significant amount of organic traffic. We’re talking tens or hundreds of thousands of organic visits per month. There are two reasons for this: There are better ways to spend your time. If your website doesn’t get much traffic, SEO testing isn’t going to solve this. Instead, focus on creating more search-focused content, building more backlinks, and other techniques known to improve SEO. Results will be statistically insignificant. If you asked three people to name their favorite band, and they all said BTS, you wouldn’t assume everyone else felt the same. You probably just chanced upon some die-hard BTS fans. However, if you asked 10,000 people, and they all said BTS, it’d be fair to assume most people are fans. It’s the same story with SEO testing.

It’s unwise to assume causation between a change and observed outcome without Anguilla Email List a substantial sample. If your website gets plenty of traffic, improving rankings or increasing traffic by a small percentage can significantly impact your business—and this is where SEO testing makes sense. How to run an SEO test Follow these seven steps to get started with SEO testing: 1. Form a hypothesis A hypothesis is a prediction. It’s where you decide what you’re going to change and how you think it’ll affect your website’s SEO visibility. Here’s a simple formula for forming a hypothesis: [change] will lead to [effect] on [types of pages] Here’s an example: [adding short descriptions] will lead to [a 10% improvement in organic traffic] on [patio furniture ecommerce category pages].



You can see that we’ve outlined what we’ll change, the intended outcome, and the types of pages we’ll use for the test. Make sure to choose a group of pages that have a lot in common when doing this—like blog posts or e-commerce category pages—to minimize variables that can screw up your test results. Your hypothesis should also be an educated guess, not just something random. 2. Choose your pages It’s best practice to only run tests with pages that get a decent amount of organic traffic. This is because you’re not going to learn much from a page that gets little or no organic traffic. It’ll just skew your test results.