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It also allows you to track up to 100,000 keywords. How to use a rank tracker to improve SEO It’s easy to spend your days obsessing over every little fluctuation in a rank tracking tool, but this isn’t a productive use of your time. Instead, you should use a rank tracker to identify ways to improve SEO and get more organic traffic. Let’s look at a few ways to do that: Find the best featured snippet opportunities Track organic search share of voice by topic Find low-hanging opportunities to beat competitors Find pages that are ready for a refresh Find competitors to kickstart your keyword research SIDENOTE. We’ll be using Ahrefs’ Rank Tracker in the examples below, but many other rank trackers have similar features and functionalities.
Find the best featured snippet opportunities Featured snippets are short answers that Argentina Email List often appear at the top of Google’s search results. They’re pulled from one of the top-ranking pages. For example, Google pulls this snippet from our guide to hreflangs: By winning featured snippets, you can often shortcut your way to the top of Google and boost organic traffic in the process. How do you find featured snippet opportunities? Look for keywords with featured snippets that you don’t currently own where you also rank in the top 10. You can often win these just by adding or editing the content on your page. If you’re familiar with Ahrefs, you’ll know you can do this for any website in Site Explorer. Just head to the Organic Keywords 2.0 report, filter for featured snippets, and check the “where target doesn’t rank box” to see unowned snippets.
But there’s one big benefit to doing this in Rank Tracker: You can see the historic prevalence of the featured snippet over time. This is useful because it’s likely not worth pursuing featured snippets if Google rarely shows them in the SERP. For example, there’s currently a featured snippet showing for “find email address”: Yet, if we click the caret and check the SERP feature history, we see that Google is only showing the featured snippet sporadically. It’s only been spotted in the SERP by Rank Tracker for a handful of days in the past month: For “ecommerce SEO,” on the other hand, Google is consistently showing the featured snippet: So, for us, it would make more sense to pursue the featured snippet for “ecommerce SEO” over “find email address” because its prevalence presents a greater traffic opportunity.
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