|
These metrics and analytics are a way to make sure you're reaching that level. Bad content = bad . Summary of content analysis: Current situation. Verification of content performance: conversions; user session duration; Bounce Rate; CTR; user behavior; opportunities (next steps). Identify opportunities for improvement: content updating (depending on time on page); improve titles (CTR); create good CTAs and internal links (bounce rateconversionpages per visit); keyword analysis. Another big pillar of strategies is the terms you want to respond to when someone performs that search.
A good strategy involves a good definition of those keywords and a Croatia Phone Number List quality report provides an analysis of those words. Some useful tools to help at that time: SEMrush ; Ahrefs ; Answer the Public ; Ubersuggest ; Keyword Explorer ; Keyword Planner . Daily follow up Every websiteblog has its main keywords , as we have already exemplified when we talked about the most important pages of a website. In addition to tracking and analyzing traffic on these pages, it is essential to monitor your positions daily. The quicker you identify dips, the quicker you can react and recover those positions, avoiding an even bigger drop in traffic.
In tools like SEMrush and Ahrefs you can select your main keywords and do this daily monitoring: This example shows some of the terms most relevant to the Rock content community, as seen through SEMrush's Keyword Tracking tool. Opportunities for topic groups In addition to tracking the keywords that we have already ranked, while doing a good report it is important to find some opportunities that we are not yet taking advantage of. This is when you will discover gaps and opportunities to generate more traffic. SEMrush has a great tool for finding long tail keywords , Keyword Magic Tool .
|
|