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Sales in the low season with taking care of regular customers. Airlines are also keen to use this sales option in the low season - you can see this in the example of Ryanair, which in winter encourages people to book spring and summer trips at a lower price. Ryanair flight out of season Photo . Companies from the tourism and aviation industries often focus on pre-sales in the low season. During the low season, Ryanair encourages you to buy cheap tickets for the future. Source: Smaller players can also benefit from this technique of increasing sales in the low season. For example, sklepbiegacza.pl already in February i.e. in the low season for sports stores encourages you to prepare for the spring season. Promotions and special offers Case studies on increasing sales also show that promotions and special offers work great in low seasons. During a decline in sales,
it is a good idea to organize a sale of last year's collection, lowering its prices. This form of increasing interest is commonly used by e-shops from the fasion industry. Case studies on increasing sales Photo . Promotion and special offers are one Middle East Mobile Number List of the most common techniques for increasing sales in the low season. Source: so-me.pl However, this technique of coping with the low season can be successfully used by e-commerce companies from other industries, e.g. technology or sports. Sales of older models of laptops, smartphones or sports shoes often occur just before or after the premiere of a new model. A current example is the premiere of Nike ZoomX Invincible shoes,
which resulted in the sale of the previous Nike ZoomX Invincible model in sports stores. Complementary sales in the low season In the low season, marketing strategies should focus on increasing the value of the customer's basket. A good way to do this is cross-selling and up-selling . This first sales technique involves encouraging the purchase of complementary products. For example, you can offer a customer who buys a tennis racket a protective cover or balls. The offer to complete the purchase should not be intrusive. Also remember to always offer products that are related to your original purchase. See how the Red Dress Boutique brand does it. Seasonal marketing Photo . The champion of cross selling is the .
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