Companies often have well-defined work processes and are reluctant to introdu...

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Furthermore, the larger the company, the more isolated the departments that make it up will be: Consequently, the more complicated it will be to create multidisciplinary groups that come together for a Design Sprint. It can be very easy to think that startups are the only type of company that can take advantage of Google's methodology. In the end, the Design Sprint was born at Google Ventures to help its startup portfolio. Furthermore, the way in which new companies work adapts very well to the model.

Processes yet to be defined, small teams accustomed to working together, agile mentality... All of these are ideal conditions to start working with the Design Sprint. However, we also have numerous examples of large corporations that Brazil Mobile Number List successfully apply the Design Sprint on a daily basis . A quick Google search reveals dozens of cases, from the British Museum to BMW. Our experience carrying out Design Sprints for KLM confirms that yes, companies can successfully implement Design Sprints in their processes. Especially if they have innovation departments. And also if they do it with the help of experts who guide them during their first steps with the methodology. MYTH Nº: DESIGN SPRINTS ARE ONLY FOR DIGITAL PRODUCTS The vast majority of success stories that we know about Design Sprints are related to digital products. It is something quite predictable.



Many of the startups born during these years are technology companies. Furthermore, it is very easy to apply Design Sprint to an interface, be it an app, a website or any other device. Still, the Design Sprint can be applied to physical products or services. Even generating a physical product as a solution to a digital problem . A couple of years ago we helped the Hightrack team learn about the Design Sprint and implement it in their processes. Hightrack is an app dedicated to managing tasks and activities to improve personal productivity.