The purpose of a white paper is different from

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At first, you will almost always have trouble with the structure, so download some materials created by other companies and use them as reference to see how the information is designed and arranged. Example of page structure Step 6. Think of a title Once you have the structure of each page, think about the title. Before a potential customer downloads a document, they look at the title, not the content of the white paper, to decide whether or not to request the document.


Therefore, think of a title based on the target you decided on in step 2 and the issues identified in step 3. In many cases, it is also possible to change the title after release. You can also create some titles and run A/B tests. Step 7. Design and write Finally, we do the design Special Data and writing. Using the overall flow of the materials created in step 4, we will write and design according to the arrangement in step 5. When creating with Workship, in most cases the lighting is finished at step 5, and the design is only added to step 7. You can flexibly change it depending on your company's organizational structure and the skill sets of the members you create.




Example of design/writing Key points when creating a white paper Point 1. Be modest in explaining your services. that of a service introduction material, so the readers of the material are not looking for an introduction to the service. Therefore, keep the introduction of your services to about 10-20% of the second half, and focus on providing know-how and other content that will help readers solve their problems. Point 2. Use illustrations and diagrams appropriately The use of illustrations and diagrams is effective in conveying content that is difficult to convey with text alone, but there are cases in which they can hinder understanding.