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The web marketing experts from the Yumens agency are at your disposal to advise you and help you set up your LinkedIn Ads campaigns . Also, do not hesitate to contact us for support ! Want to go further? Our experts have created a complete guide for you to help you implement your business web strategy! Y ouTube is changing its policy regarding mid-roll advertisements . This rapid decision on the part of the platform is a way of reversing since the start of the Covid-19 crisis. What does it change ? Until now, YouTube mid -roll ads could only appear on videos of 10 minutes or more. This is also one of the reasons that has allowed long videos to explode on the network in recent years! However, YouTube has warned video content creators that, by July 17, 2020, the minimum length of a video eligible for mid-roll would be lowered to 8 minutes or more.

Youtube1 The goal ? Expand the range of content eligible for this Korea Phone Number Data specific ad format to generate more profit from the platform. And that's not all Another major change is YouTube automating the addition of these ads directly. Indeed, as soon as this change is implemented on the platform, all eligible videos (newly uploaded or already published) will have ads added automatically by YouTube. Videographers nevertheless have the possibility of preventing this action by refusing the automatic placement of advertisements but, of course, this is done to the detriment of their income.  YouTube also specifies that videos whose advertisements have been manually deactivated in the past will be reactivated at the time of this change.



However, you can deactivate the automatic placement of ads in order to keep control over the addition of advertising locations to the heart of your video content. Youtube2 What impact on YouTube Premium? Naturally, the implementation of these new advertising policies risks pushing more and more users to register for the YouTube Premium service which allows, among other things, to deactivate advertising ads when browsing and watching videos.  Also read: How to succeed in your YouTube for Action campaign? Covid-19: YouTube’s profitability called into question The economic crisis following the health crisis of the last months of 2020 has pushed advertisers to reduce their speaking on the networks.