Make sure you strike a balance between quality

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But this isn't necessarily the rule. The ideal length will vary for a given topic or buyer persona. For example, at Rock, we publish super in-depth content, like this article. This is a broad search term that faces a lot of competition and receives a lot of searches, so it requires extremely detailed content. On the other hand, blog posts about blocked actions on Instagram are much more specific, have fewer clicks and competitors, and therefore can be shorter and more direct. Therefore, the optimal length is the one that best answers the user's question. Number of Posts Number of posts also tends to be good for classification, as the more content you post, the greater your chances France Phone Number Data of ranking high. But you can’t just focus on post count, okay? and frequency. of articles that are irrelevant and don’t solve your users’ problems – in fact, it’s counterproductive. Likewise, having a large number of posts when you start your blog and then not keeping it updated will not provide any advantage. Content creation needs to be an ongoing process to attract a loyal audience and show Google that the content you offer is fresh and relevant. Like the number of posts, there is no ideal frequency. You must identify the needs of your topic and buyer personas, as well as assess your business’s ability to produce this content. The most important thing to remember is that quantity and quality go hand in hand. SEO Writing How do you need to write content? Quality is the first priority. Content needs to be accurate, clear, up-to-date, relevant, trustworthy and, of course, meet user intent. This will generate engagement and increase the likelihood of receiving backlinks – an important factor in ranking calculations.