ICP outlines the type of company

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8 million LEADS FOR OUR CLIENTS 5.2 million CLIENT PHONE CALLS What is an ICP? An ideal customer profile (ICP) is a fictitious company that possesses all the characteristics of those who would benefit the most from the solutions your products or services offer. Also referred to as an ideal buyer profile, yourthat would gain the most value from your company and what it has to offer. A closer look at ICPs Ideal customer profiles are defined using firmographics, or attributes used by businesses-to-business (B2B) organizations to segment their ideal customers, including: Company size or number of employees A company’s average revenue Company industry Company location Company status or structure Depending on your products or services, the firmographics you use to build out your ideal customer profile may vary.

Much like demographics, every business will value different Brazil WhatsApp Number Data data points depending on its sales goals. ICP vs. buyer persona vs. target market When it comes to talking about ideal customer profiles, we’ve got to address the elephant in the room: aren’t ICPs the same as buyer personas and target markets? The lines between ideal customer profiles, buyer personas, and target markets can blur, but we’re here to set the record straight. While all three of these terms sound like they address the same thing, they differ from each other in key ways.



Buyer persona Buyer personas are general descriptions of the types of people at the companies who are involved in purchasing decisions. In a nutshell, buyer personas help provide context and structure to your ideal customer profile — they’re the puzzle pieces that help flesh out your ideal customer profile. Like ideal customer profiles, buyer personas are somewhat fictitious descriptions of people. Unlike ideal customer profiles, buyer personas are defined by demographic data, like: Age Gender Job title or role within the company Seniority Income Target market Your target market, or target audience, defines a group of consumers that would benefit from your products or services rather than a fictional company.