Keep in mind that this particular type of

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Research method can be time-consuming. It can also be difficult to properly analyze data to compare. There is also a chance that the interviewer may skew the results, potentially leading to biased results. For focus groups, there may be scheduling conflicts. # Quantitative Research Quantitative research collects data that can be defined by numbers. It tends to be more definitive than qualitative data and can be used to prove a hypothesis. This type of research can be obtained through surveys, questionnaires, and pools.

The great thing about quantitative data is that it is easy to use numbers for comparison. It also tends to be more cost-effective to gather a significant number of participant responses. Bias is considerably reduced due to the fact that there is no ICTP Conference 2017 personal element in the research. It is also easy for this type of research to fit into the busy schedule of decision-makers. The main problem with quantitative research is that your audience may not be as inclined to provide their feedback or their answers.



may be basic and vague due to the fact that these surveys tend to be less personal in nature. Further, while concrete data can be obtained through this method, it can be difficult to distinguish the results. ROCK CONTENT MAGAZINE The pillars of data-driven marketing How to Conduct BB Market Research Now that you’re a little bit more familiar with BB market research, you may be curious as to how to perform this type of research.